Pavel Smirnov

I help private equity firms scale portfolio companies by applying AI to improve efficiency, visibility, and decision-making. This includes automating operational workflows, enhancing data and reporting pipelines, integrating AI into existing products, and accelerating engineering delivery. My focus is on pragmatic, ROI-driven AI adoption that reduces costs, uncovers growth opportunities, and helps teams move faster without increasing complexity.

I’m an AI Coach and AI Consultant with 20+ years of hands-on experience in software engineering and solution architecture. Known as a strong problem solver, I help teams turn complex challenges into practical, scalable solutions by combining AI, solid engineering principles, and process optimisation. My background spans edtech, tourism, and e-commerce, with deep experience in API integrations, cloud platforms, ML, computer vision, and LLMs. I focus on applying AI where it delivers real value - improving performance, reducing costs, and streamlining workflows. Earlier in my career, my ability to crack “unsolvable” problems earned me a nickname “The Wolf” (Winston Wolfe from The Pulp Fiction movie), a reputation I continue to live up to today.